Inspired by the 2017 European Week of Sport #BeActive campaign, SIGA coordinator, Emanuel Macedon de Medeiros gathered a group of passionate millennials to discuss some of the most pressing issues in sport. We invited Hayley Bennett from Kick It Out, Nick Dawes from JTA, John Goodyear from Pivot Sport, Eddie Marshbaum from QUEST, Dexter Tate from MediaCom, and SIGAā€™s Katie Simmonds and Agata Olko to take part in our special edition podcast.

SIGA believe that this group of young stakeholders are among those who have the chance to shape the future of the industry, so we asked them how we should look to improve the governance of the top sports organisations, and what they think about the inter-linked relationship between sports business, brand values and reputation.