IOC’s first Marketing and Broadcast Rights Director, Michael Payne, to give keynote speech.

25 July 2017; Lisbon: The Sport Integrity Global Alliance (SIGA) will host its second SIGA Sport Integrity Forum in Lisbon tomorrow, with over 100 sports industry leaders ready to tackle the serious governance and integrity issues blighting sport, and help turn rhetoric into reform.

The IOC’s first Marketing and Broadcast Rights Director, Michael Payne, who helped lead the IOC’s response and reforms following the Salt Lake City scandal in 1998, will deliver a keynote address on the collapse in confidence in global sports leadership. He will also address how sports leaders can find solutions to the current problems.

Speaking ahead of the Forum, SIGA Coordinator Emanuel Macedo de Medeiros said:

“At a time when fans’ confidence in the leadership and governance of world sport is at its lowest level, the timing of the SIGA Sport Integrity Forum could not be more appropriate. Every day the world wakes up to new revelations of corruption, poor governance and unethical dealings in sport – and sports fans have had enough. This critically important Forum is designed to take the rhetoric of integrity in sport and turn it into real reform. I am determined that, with the help of the industry experts gathering here in Lisbon, SIGA will be able to harness the demand for change and turn it into tangible progress in the immediate future. Watch this space!”

The second edition of the Forum will once again include lively, interactive and highly-informed panel discussions featuring a variety of industry experts, including José Manuel Constantino, President of the Portuguese Olympic Committee; Pedro Pinto, Managing Director of Communications at UEFA; and Alexander Schischlik, Chief of Youth and Sport Section at UNESCO.

The Forum will feature a dedicated Sports Business, Brand Values and Reputation panel, including Andy Meldrum, Vice President of Consumer Connections at AB InBev; Misha Sher, Vice President of Sport and Entertainment at MediaCom Worldwide; Bill Glad, Head of the President’s Cabinet at European Athletics; and Michael Robichaud, Senior Vice President of Global Sponsorships at Mastercard. The full line-up is available here.

The SIGA General Assembly will take place the day after the Forum at Palácio Foz, Lisbon, Portugal on 27 July.



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Notes to Editors

Andy Meldrum - Anheuser-Busch InBev - Vice President of Consumer Connections

“As a proud supporter and partner to sport all over the world, we applaud the work SIGA is doing in promoting integrity and good governance. The entire ecosystem of sport is reliant on the goodwill of sport fans worldwide, and it is the duty of all involved to reward this goodwill with our diligence, focus and unswerving commitment to the values SIGA promotes. The combination of stakeholders SIGA has brought together has a truly unique opportunity to shape the world of sport in a way that will benefit us all.”

Misha Sher - MediaCom Worldwide - Vice President, Sport & Entertainment

“All of us privileged enough to be working in the sports industry have a responsibility to promote the industry’s best interests.  Transparency and integrity should be at the core of everything we do as organisations to ensure that we never undermine the trust of our commercial partners and millions of supporters around the world. I commend SIGA for its commitment to addressing this important area and for encouraging all industry stakeholders to embrace its vision.”

Michael Robichaud - Mastercard - Senior Vice President, Global Sponsorship

“Mastercard, one of the world’s most active sponsors of major sporting events, supports SIGA’s call for urgent, transformative change in sport. Fuelled by a firm belief in corporate responsibility, Mastercard calls for the need for a new culture in which sport is held to the same standards of financial integrity, good governance and transparency as business and sponsors.”

About SIGA

SIGA is an independent and neutral coalition of more than 80 international multi-industry supporters. It is the only organisation to bring together sport, governments, academia, international organisations, sponsors, business, rights holders, NGOs and professional services companies, from every region in the world, around a common cause of fostering greater integrity throughout sport.

SIGA’s members and supporters include Mastercard, Deloitte, the European Professional Football Leagues, Dow Jones, PwC, the World Bank, the International Centre for Sport Security, the Basel Institute on Good Governance, the Commonwealth Games Federation, the Caribbean Association of National Olympic Committees, Special Olympics, the Spanish Football League,the Portuguese Olympic Committee, esports, World Taekwondo, the International Mixed Martial Arts Federation and World Snooker.